Back to WingmanWays of working
Three ways to start.
Diagnose, solve a project or bring in a team. Choose based on what your company already knows and what it needs to decide.
Wingman works in three ways: a marketing and AI diagnostic to set priorities, a defined project for a specific challenge or an in-house team embedded in the company. Scope, owners and measurement are agreed before starting; prices and timelines are defined in each proposal.
- Start
Marketing and AI diagnostic
To set priorities before committing a team or a budget.
- First deliverable
- An opportunity map and a prioritized roadmap for brands, operations and AI.
- Solve
Defined project
For a specific challenge with a scope that can be bounded.
- First deliverable
- A written scope with the objective, deliverables, owners and how the work will be evaluated.
- Operate
In-house team
To bring a marketing, advertising and AI team inside your company.
- First deliverable
- The model design: priorities, scope, team and responsibilities, before setting dedication or commitments.
Start
Marketing and AI diagnostic
To set priorities before committing a team or a budget.
Request a diagnostic- Who it is for
- Marketing, brand or sales leaders who know something has to change and need to decide where to start.
- What it solves
- Brands, suppliers, channels and tools grew separately. It is hard to see what works, what is duplicated and where AI can genuinely help.
- First deliverable
- An opportunity map and a prioritized roadmap for brands, operations and AI.
What we review
- BrandsPositioning, portfolio and voice of each brand.
- SuppliersWho does what, where work overlaps and what is missing.
- WorkflowsHow work is requested, produced, reviewed and approved.
- Media investmentChannels, criteria and available data.
- AI maturityTools, current uses and rules.
How it moves
Understand
Information review and conversations with your team.
Prioritize
Opportunities ranked by impact and effort, with their rationale.
Decide
A joint session to validate the map and choose the next step.
What we need from your company
- The brands or lines included in the review
- Business and brand objectives for the period
- Current suppliers and how work is shared
- Media investment and any available performance data
- Processes or tasks that take the most time today
Wingman takes care of
- Review brands, suppliers, workflows, media investment and AI maturity
- Talk with the people who decide and operate
- Prioritize opportunities with their rationale and what they need to move forward
- Present the map and roadmap to your team
Your company takes care of
- Name one accountable person on the company side
- Share the available information and explain its limits
- Make time for the people who need to take part
- Decide which priorities move forward
Not included
- Running campaigns, production or media buying
- Software development or integrations
- Promised results: indicators are agreed later, with a baseline
- How it is accepted
- Your team reviews the map and roadmap in a joint session and confirms they reflect the business and the agreed priorities.
- Next step
- With the roadmap we decide whether you need a dedicated in-house team, a focused project or a combination of both.
- Who it is for
- Teams that already know the challenge: a campaign, a brand knowledge system, an agent, a website or a training program.
- What it solves
- The challenge is clear, but capacity, expertise or technology is missing to solve it without slowing daily operations.
- First deliverable
- A written scope with the objective, deliverables, owners and how the work will be evaluated.
What we need from your company
- The challenge and why it matters now
- What exists today: assets, data, processes or systems
- Who approves and who will use the result
- Known constraints: brand, legal, technical or timing
Wingman takes care of
- Propose the scope and way of working
- Produce the agreed deliverables with human review
- Coordinate with Daleki Lab when the project includes software development
- Report progress and risks during the project
Your company takes care of
- One person who decides and answers questions
- Access to the information, brands and systems required
- Reviews and approvals at the agreed moments
Not included
- Work outside the written scope, which is discussed as a change
- Ongoing operation after delivery, unless agreed
- How it is accepted
- Each deliverable is accepted against the criteria written in the scope, reviewed with the accountable person in your company.
- Next step
- Tell us about the challenge in a brief or on WhatsApp to talk about the scope.
Projects that can be defined
- Brand knowledge systemPositioning, tone, visual rules, product data and approved assets in one base that people and AI agents can consult.
- AI agents and automationBrand assistants, campaign reporting, social listening and production workflows that reduce repetitive work, always with human review.
- Content and production studioA creative center for audiovisual production, product photography, podcast and AI-assisted content variations for every channel.
- Performance mediaGoogle Ads, Meta Ads, television and outdoor connected with creative, continuous testing and measurement agreed from day one.
- AI academy for marketing teamsHands-on workshops, AI workflows and responsible-use rules so your team adopts the technology with judgment.
- AI-ready websites and platformsWebsites, catalogs, recipe hubs and digital experiences built to be found by search engines and AI assistants, together with Daleki Lab.
Operate
In-house team
To bring a marketing, advertising and AI team inside your company.
Design an in-house team- Who it is for
- Multi-brand companies that need speed and business knowledge.
- What it solves
- Each brand works with different suppliers and priorities. Coordination takes time and business knowledge gets lost between projects.
- First deliverable
- The model design: priorities, scope, team and responsibilities, before setting dedication or commitments.
What we need from your company
- Brands, channels and teams included in the model
- Current suppliers and what is worth keeping
- How work is approved today
- Indicators already tracked and their sources
Wingman takes care of
- Account leadership that connects strategy, creative, production, media, communities and technology
- One shared priority agenda
- Owners for each brand, channel and deliverable
- Documented indicators and decisions
Your company takes care of
- A brand team that sets priorities and approves
- Current brand information and access to channels
- Participation in the agreed review rhythm
Not included
- A fixed team or dedication before the model is designed
- Functions your company decides to keep with other suppliers
- How it is accepted
- The model design is accepted when your company approves priorities, scope, team and responsibilities in writing.
- Next step
- Operations start with a bounded first activation to work, learn and measure; then we review the next scope together.
Your next stepA team inside.
A team inside.
A future ahead.
Tell us what you need to move forward. We can discuss an embedded team or a specific marketing, advertising or technology project.
We reply on WhatsApp or email. The brief is prepared here and you send it when you choose.