Your in-house
agency, with
AI inside.
Strategy, creative, media, production and artificial intelligence embedded in your company. The speed and business knowledge of your own team, with the depth of a full-service agency.
Grupo Danec’s in-house agency.Over a decade building brands.
- 2012 Since
- 29 Brands and lines
- 360° Strategy to production
- AI In-house department
- 1 Creative center
Inside your business.
Ready for what’s next.
We work alongside your team, connecting strategy, creative development, production, media and technology. The scope, team and measures of progress are agreed around your business priorities.
Understand
Map the business, audiences, portfolio and friction points before defining the work.
Build
Turn shared priorities into creative work, content, campaigns and useful technology.
Learn
Review agreed indicators and customer feedback to decide what should change next.
Marketing. Advertising. AI.
Marketing
Brand and communication strategy, consumer insight, community building, social media management and support for brand and product innovation.
Advertising
Creative campaigns, audiovisual production, television, digital media, outdoor advertising, signage, BTL, Google Ads and Meta Ads.
Artificial intelligence
Process discovery, assistants, automation and digital platforms. Start with a specific need, define the scope and validate it before scaling.
Our creative center brings together audiovisual production, content, podcast and collaborative work for Danec. Ideas move from a shared brief to the formats each channel needs.
Start where
it matters most.
A complete team inside your company or a focused solution. Every scope is designed with you, with goals and measurement agreed up front. Detail pages are available in Spanish.
- Operate
Dedicated in-house team
Account leadership, strategy, creative, media, production and AI working inside your company, with one backlog and one accountable lead.
Multi-brand companies that need speed and business knowledge. - Start
Marketing and AI diagnostic
We review brands, suppliers, workflows, media investment and AI maturity, then deliver an opportunity map and a prioritized roadmap.
The first step before designing a team or a project. - Enable
Brand knowledge system
Positioning, tone, visual rules, product data and approved assets in one base that people and AI agents can consult.
Brands that produce a lot of content and need consistency. - Automate
AI agents and automation
Brand assistants, campaign reporting, social listening and production workflows that reduce repetitive work, always with human review.
Teams that want more capacity without more complexity. - Produce
Content and production studio
A creative center for audiovisual production, product photography, podcast and AI-assisted content variations for every channel.
Demanding content calendars and frequent launches. - Grow
Performance media
Google Ads, Meta Ads, television and outdoor connected with creative, continuous testing and measurement agreed from day one.
Brands that need to turn attention into demand. - Train
AI academy for marketing teams
Hands-on workshops, AI workflows and responsible-use rules so your team adopts the technology with judgment.
Marketing leaders who want real adoption, not demos. - Build
AI-ready websites and platforms
Websites, catalogs, recipe hubs and digital experiences built to be found by search engines and AI assistants, together with Daleki Lab.
Brands that want to be easy to find and easy to choose.
Many brands.
A shared direction.
Everyday food, home care, premium products and professional solutions need different conversations. We adapt the strategy to each brand, product, audience and channel.
Palma de Oro
El Cocinero
Vivi
Quadriccio
belife
Waykana
Huana
Tri Refinado
La Mazorca de Oro
Girasol de Oro
Regia
Imperial
Los 3 Chanchitos
Santa Lucía
Delipan
Chiflar
Sansón
Líder
Top Combi
Dersa
Best
Chocoramo
Biscolata
Danec Línea Experto
Pan Rico
Lucy
Danolin
Danfat
DanenerginOriginal identities and packaging from the official Grupo Danec website. Distribution brands are not automatically owned by Danec. Each brand opens its product catalog, available in Spanish.
From brand strategy
to a working platform.
Wingman connects the business and brand experience. Daleki Lab brings development and AI integration. We work as part of an in-house engagement or on a defined project.
Corporate websites
Grupo Danec and Murrin: business information, capabilities and clear routes to contact.
Brand experiences
Santa Lucía and Regia: products, recipes and everyday occasions.
Product discovery
belife and Quadriccio: portfolios explored through preferences and moments.
Built over time.
Always looking ahead.
Founded by Sebastián Delsalto in December 2012, the business began with events and experiences, then evolved into marketing and advertising. Wingman expresses that ongoing purpose: being a close strategic partner to the client.
Today, the operation connects creative production, communities and AI, with technology development alongside Daleki Lab.
Meet our founder, Sebastián Delsalto →A team inside.
A future ahead.
Tell us what you need to move forward. We can discuss an embedded team or a specific marketing, advertising or technology project.
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