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In-house marketing, advertising and AI agency · Quito

Your in-house
agency, with
AI inside.

Request a diagnostic See the work

Human creativity. Applied intelligence.

Strategy, creative, media, production and artificial intelligence embedded in your company. The speed and business knowledge of your own team, with the depth of a full-service agency.

Grupo DanecGrupo Danec’s in-house agency.
Over a decade building brands.
Conceptual image

If this sounds familiar, let’s talk.

  • Your suppliers do not talk to each other.
  • You spend more time coordinating than deciding.
  • Your brands look and sound different on every channel.
  • Production cannot keep up with what has to go out.
  • Campaigns go out without clear criteria to evaluate them.
  • You want to use AI without losing process or brand control.
Capabilities

Three disciplines.
One direction.

We connect them around what your business needs to achieve.

Websites, platforms and agents with Daleki Lab
Work and evidence

What we did,
stated precisely.

We separate what was executed, what belongs to each brand, what was done with partners and what is exploration.

Executed work

Quadriccio

A brand created from scratch with Danec. The brand and its packaging belong to Grupo Danec.

See detail: Quadriccio
How we work

Five steps.
No detours.

  1. We understand the business

    Brands, consumers, available data and friction points, before proposing.

  2. We connect specialties

    Strategy, creative, media, production and technology in one direction.

  3. We create and activate

    Ideas, content and experiences that reach the channels that matter.

  4. We measure what was agreed

    Measures defined before starting, with whatever baseline exists.

  5. We improve

    What we learn goes into the next cycle of work.

See the full model
Ways to hire us

Three ways
to start.

Depending on what you need today: set priorities, solve a project or add a team.

Not sure where to start? The diagnostic sets priorities before committing a team or a budget.

What each way includes
In-house model and experience

Inside your company.
At your pace.

In-house means the team works with you every day, on your priorities and your brands, instead of showing up only when there is a campaign.

Conceptual image
  • 2012 Since
  • 29 Brands and lines
  • Integrated Strategy to production
  • AI In-house department
  • 1 Creative center

Pick a brand and explore its catalog: products and presentations.

See all 29 brands and lines
Useful content

Let’s make
things clear.

What to know before building an operation together.

What is Wingman?+

Wingman is a full-service in-house marketing, advertising and artificial intelligence agency based in Quito, Ecuador. It operates as Grupo Danec's integrated team for communication strategy, digital, television, BTL, media, audiovisual production, communities, brand innovation and AI solutions.

What is an in-house agency?+

An in-house agency is a marketing and advertising team that works within the client company, with daily knowledge of its brands, products and priorities. Wingman offers this model as a service: a close team supported by the specialization, production and technology of a full-service agency.

How do we start working with Wingman?+

The usual starting point is a marketing and AI diagnostic. We review brands, suppliers, workflows, media investment and technology maturity. That map helps define whether you need a dedicated in-house team, a focused solution or a combination of both.

How does Wingman work with Grupo Danec?+

We work closely with brand teams, connecting strategy, creative, production, media, communities and AI. Our creative center brings together audiovisual production, content, meetings and podcast in an operation dedicated to Danec.

What role does artificial intelligence play?+

Wingman's AI department develops tailored solutions: brand agents, process automation, knowledge systems, AI-assisted content production, web platforms and team training. Brand decisions and approvals remain in human hands.

Which brands and sectors are part of the ecosystem?+

Grupo Danec's public catalog covers food, home care, premium brands, professional solutions, personal care, distribution and animal nutrition. It includes brands such as Palma de Oro, El Cocinero, Vivi, Regia, Sansón and Danec Línea Experto. The selection on this website is based on the group's official catalog.

Can another company work with the Wingman model?+

Wingman offers companies and corporations an in-house collaboration model informed by its operation with Danec. The team, capabilities and scope are defined around the business and its needs before a proposal is agreed.

How is growth evaluated?+

Each project needs a baseline and agreed objectives. Depending on the challenge, measures may include brand preference and consideration, demand, conversion, incremental sales or operating efficiency. The indicators and methodology are agreed with each team before evaluating results.

See the Wingman dossier
Your next step

A team inside.
A future ahead.

Tell us what you need to move forward. We can discuss an embedded team or a specific marketing, advertising or technology project.

Message us on WhatsApp
The first step

Let’s give it direction.

Two details are enough to start. Your brief is prepared here and you can edit it, send it on WhatsApp, copy it or download it. Nothing is sent automatically.

Add more detail (optional)
Which capabilities do you need?
Request

Tell us what you need.

WhatsApp · +593 99 785 4652hola@wingmanec.com
We reply on WhatsApp or email. The brief is prepared here and only leaves when you send it.