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Back to WingmanIn-house model

Inside your business. Ahead of what comes next.

An in-house agency works within the client company, with daily knowledge of its brands, products and priorities. Wingman offers this as a service: a close team supported by specialists in media, production and AI, with scope and responsibilities agreed together.

Know the business. Work as one team.

Our work as Grupo Danec's in-house agency informs a model adapted to each company's priorities. Account leadership connects the client with strategy, creative, production, media, communities and technology.

  • Understand: listen to the business and consumer; study the category, culture, channels and competition.
  • Define: agree the opportunity, objective, brand roles and measures of progress.
  • Create: turn strategy into ideas, campaigns, content and experiences.
  • Produce: connect video, photography, editing, podcast and social formats.
  • Activate: coordinate digital communication, television, BTL, media and experiences.
  • Connect: listen, respond and build communities around products.
  • Innovate: turn learning into brand, product and AI opportunities.
  • Learn: review the business, brand and operation before deciding what to improve or scale.

A shared rhythm

The frequency, people and decisions are agreed when designing the engagement.

  • Weekly: coordinate priorities, owners, production and activations with the brand team.
  • Monthly: review indicators, consumer feedback, content, channels and processes.
  • Quarterly: review portfolio opportunities, innovation and experiments for the next stage.

Clear responsibilities

  • A shared agenda of priorities
  • Owners for each brand, channel and deliverable
  • A review and approval process
  • Organized, current brand information
  • Documented indicators and decisions

How an engagement starts

  • Diagnostic: business, brands, audiences, channels and current operation.
  • Model design: priorities, scope, team and responsibilities.
  • First activation: a focused plan to work, learn and measure.
  • Evolution: review results together and decide the next scope.

Let’s talk about your next step.

The team, scope and measures of progress are agreed around your business.

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